Royalty Assessment: Appraising the brand/franchise opportunity and determining appropriate royalty rates for each relevant product category
Determining Product Launch Strategy: Recommending appropriate categories to license, ensuring brand/franchise opportunities are optimized for maximum licensing revenue; assessing for co-branded opportunities where appropriate
Refining Retail Channel Strategy: Advising on appropriate channels of distribution and evaluating for unique opportunities including "halo" pitches to increase brand/franchise image
Creating Licensor Presentations: Ideating with clients to construct the perfect pitch deck ensuring the brand/franchise has high perceived value, allowing for royalty rates on par with premium brands
Assisting with the Contract Process: Providing a contract blueprint for all key negotiation elements
Navigating Through Licensee Selection and Negotiation: Recommending the best manufacturing partners who are category experts and understand the licensing industry; overseeing the entire contract negotiation process to ensure royalty revenue is maximized
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